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Privacy

Microsoft Clarity Privacy Policy

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Gupton Motors Inc Privacy Policy for TCPA Compliance

Effective Date: January 1, 2025

Gupton Motors Inc (“we,” “us,” or “our”) is committed to protecting your privacy and providing a transparent explanation of how we handle your personal information in compliance with the Telephone Consumer Protection Act (TCPA). This policy explains what information we collect, how we use it, and your rights concerning our communication practices.

1. Information We Collect

We may collect the following types of personal information from you:

  • Contact Information: Phone numbers, email addresses, and mailing addresses provided through online forms, service requests, or dealership interactions.
  • Communication Preferences: Your preferences for receiving marketing communications, appointment reminders, and other notifications.
  • Transactional Data: Information related to purchases, service requests, and communications history.
  • Device Information: When you interact with us online, we may collect technical data such as IP addresses and browser information.

2. Purpose of Data Collection

  • We use the information we collect to:
  • Communicate with you about dealership services, promotions, and events.
  • Provide appointment reminders, service notifications, and order confirmations.
  • Send marketing communications, including calls and text messages, as permitted by applicable laws.
  • Improve customer service and personalize your experience with us.

3. Consent and Opt-Out Process

  • We respect your communication preferences and comply with TCPA requirements:
  • Consent is Optional: Providing consent to receive marketing communications is not required to make a purchase, schedule a service appointment, or receive other dealership services.
  • How to Provide Consent: Consent may be given by checking a box on a form or verbally during dealership interactions.
  • How to Withdraw Consent: You can opt out of marketing communications at any time by replying STOP to any text message, using the unsubscribe link in marketing emails, or contacting us directly at [Insert Contact Information].
  • Acknowledgment: Opting out does not affect transactional or service-related communications that are necessary for your ongoing relationship with us.

4. Third-Party Sharing

We may share your information with trusted third-party service providers who assist us in delivering marketing communications and managing customer interactions. These providers are contractually required to protect your information and comply with TCPA regulations.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes. If you revoke consent or request deletion, we will promptly update our records.

6. Security Measures

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include secure databases, encryption, and restricted access.

7. Your Rights

You have the following rights regarding your personal information:

  • Access and Correction: You may request access to the information we have about you and correct any inaccuracies.
  • Data Deletion: You may request that we delete your personal information, subject to legal and business retention requirements.
  • Communication Preferences: You can update your communication preferences or opt out of specific communication channels.

8. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in legal, regulatory, or operational requirements. We will notify you of any significant changes by posting the updated policy on our website and indicating the “Effective Date” at the top.

9. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please call or fill out the form located on our Contact Us page.

By interacting with us and providing your personal information, you acknowledge that you have read and understand this Privacy Policy.

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While great effort is made to ensure the accuracy of the information on this site, errors can occur. Please verify all pricing and installed equipment information with a customer service representative. This is easily done by calling us or visiting us at the dealership.

Customer may not qualify for ALL Rebates shown. Some rebates are stackable and others can and cannot be combined. See Dealer For Complete Details.

We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data. Our privacy statement has more details.